- Value:17/20
- Functionality:18/20
- Ease of Use:20/20
- Aesthetics: 18/20
- Brightening Power:18/20
- TOTAL:91/100
After seven months without a salon visit, let’s just say my hair isn’t looking its best. And while I initially planned to make an appointment with my stylist the second social distancing guidelines allowed, the fact that I’m barely seeing anyone these days has caused me to get l-a-z-y about my beauty routine. So, I’ve decided to rock my grown-out highlights until further notice.
That’s where Madison Reed’s newColor Therapy maskcomes in. I first learned of the at-home hair color brand whenmy mom tried it and started fielding compliments nonstop. When I later heard it came out with a color refreshing conditioning mask, I knew it was worth a shot.
I squeezed out some of the mask (after shampooing, as directed), and was instantly impressed by its deep purple shade and thick, almost paint-like consistency. For context, I chose the Perla mask, which is designed to neutralize brassiness in blonde or highlighted hair, similar to apurple shampoo. ButColor Therapycomes in Dorato, Castagna and Caffe variations too, which you can select based on your hair color and desired result.
I applied it “generously” from root to tip per the label’s instructions, then waited five minutes. When I rinsed it out, my hair feltsoooft.TBH, I can’t say for sure whether it was due to the exact formula or just the fact that I don’t typically leave my conditioner on for that long, but either way, my strands felt silky smooth.
I brushed it out with myWet Brush, per usual, and let it dry overnight. Then it was time for the real test: seeing what my hair looked like dry. When I woke up, my bedhead was noticeably lighter than it had been the day before. And after some styling, my previously brassy, grown-out highlights looked bright and new again. Impressive. And while my roots obviously didn’t disappear, having shiny, cool-toned highlights again made it almost look as if I had a deliberate balayage style going on.