This Is *Not* a Drill: There's an Olaplex Sale for National Hair Day (Including This Strengthening Kit for Blonde and Gray Hair)

Bright, hydrated and moisturized hair awaits

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Whether you’ve recentlybleachedyour hairblonde, got a touch ofhighlightsor have decided to fullyembrace the gray, maintaining luscious, healthy hair can prove more difficult than it seems. With all the hair masks,purple shampoosandoilson the market, it’s overwhelming—to say the least—to find a product that works for you. But it doesn’t have to be! The secret to bright, hydrated hair may not be as out of reach as you think, thanks to viral hair care line Olaplex. In fact,Kim Kardashianrecentlyrevealedthat she relies on the brand to keep her strands healthy, especially after enduring a lot of dyeing and styling over the years. And now is the best time to try it for yourself, since you can save big on the celebrity-favorite must-haves during the Olaplex sale happening at Dermstore. From today, October 1 through October 3,all Olaplex productsare marked down by 20 percent in honor of National Hair Day—just use codeHAIRat checkout.

The brand is behind a bunch of noteworthy products, from theNo.6 Bond Smoother(was $30, now $24) that has garnered over 2,000 5-star reviews on the brand’s site to theNo.3 Hair Perfector(was from $30, now from $24), which PureWow editorsput to the test(and—spoiler alert—adored). We suggest you snag all the goodies while they're on sale, including theNo.0 Intensive Bond Builder(was $30, now $24) if you have visible breakages, theOlaplex Strong Days Ahead hair kit(was $55, now $44) for damaged hair and the newNo.3, No.4P and No.5P bundle(was $90, now $72), which is designed to strengthen and brighten blonde and gray hair. So, what are you waiting for? Soft, silky strands are right this way.

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One of the buzziest buys included in the Olaplex sale is this aforementioned three-product bundle, best for light or gray hair. It includes a 100 milliliter bottle of PureWow editors’ personal favorite, the No.3 Hair Perfector, a best-selling pre-shampoo treatment that uses the brand’s innovative bond-building technology to help strands seal in hydration. Avid users of the beloved product saw less damage and breakage, resulting in shiny, smooth hair. One customer was shocked after seeing immediate results, saying, “I had extreme bleach damage and saw a major difference in one wash. My hair was no longer fragile or stringy when wet. After two uses I’ve had less breakage, my curls are healing and it’s been less dry. It also feels thicker and is no longer stiff. I can see the life coming back.”

Then there’s the shower star duo, two 250 milliliter bottles of theNo.4P Blonde Enhancer toning shampooand the newest release (but more on that in a second),No.5P Blonde Enhancer toning conditioner. The shampoo’s main focus is maintenance, focusing on helping to moisturize and brighten the look of the hair while neutralizing any brassy tones in blonde, lightened or gray hair. “I only use the blonde shampoo once every other week because boy, is it potent,” says PureWow Commerce Editor Olivia Dubyak, a long-time Olaplex fan with golden locks. “It's a very deep violet and does a wonderful job toning my highlighted hair when I need a little brightness.”

TikTokerYesenia Hipolitorecently took to the platform to demonstrate her experience with the new No.5 Blonde Enhancer toning conditioner, and thevideo quickly went viral. For Hipolito, the conditioner visibly brightened and hydrated her blonde locks, plus it helped to cancel out any brassy and yellow tones.

Just keep in mind that PureWow editor Dubyak recommends using caution when applying the shampoo and conditioner, because "the purple will stain and can turn your hair a slight purple shade if you leave it on for too long.” Her pro tip? Make sure to wash your hands immediately after you apply the product, and be sure to check your shower walls and curtains for any residue, too.

It’s also important to note that Olaplex is currently facing a lawsuit that alleges that certain ingredients in the brand’s products caused some people to experience hair damage and loss.GMA reportsthat the company responded, “We have full confidence and believe in the safety and efficacy of our products...We are prepared to vigorously defend our company, our brand and our products against these baseless accusations.”

It's safe to say that loyal fans of the brand, including Kardashian, have not had any complaints. So now that we've got that covered, it's time to save big on hair must-haves before our nexteverything shower.

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Stephanie Meraz

Associate Fashion Commerce Editor

Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She has over 22+ years...
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