男子飞碟双多向冠军和亚军Evarts

A student at San Diego State University, Lauryn Evarts was certain the sorority scene was for her. That is, until she pledged one. “It wasn’t for me, so I quit almost immediately,” she says. “But I paid attention to the fact that, at a school with 40,000 students, 20,000 of these girls are in a sorority. I kept thinking: ‘How can I get all these girls in one place to share tips and tricks?”

Her conclusion? LaunchThe Skinny Confidential——她的博客,可以分享owntips and tricks with other students on campus to start. “For example, we’re all gaining the freshman 15, and I’m going to the local Rubio’s takeout spot telling them, ‘Please don’t put my taco on tortillas, put it on lettuce cups.’ That tip is a blog post right there,” Lauryn says. But she soon realized her content was attracting a bigger audience than expected. “My blog was reaching people all the way in Japan and Australia and women started writing in from all over the world to share their tricks,” she says.

Still, Lauryn is adamant that success didn’t happen overnight. “I didn’t make a dollar for three years, but that was OK,” she says. “Making money wasn’t my only goal in this. I wanted to create a community that showcases a lot of different topics—from IV therapy to vagina steaming—so my readers can visit, then take and leave what they want. Basically, The Skinny Confidential is a place where everyone (myself included) can be unapologetically themselves.”

Now, witha book under her beltand future product lines on the way, Lauryn has advice for anyone seeking a similar path. “If you’re starting a blog in 2017, you have to find a niche—and it has to be a very creative niche,” she says. “My niche starting out was fitness and diet. I look at it as an upside triangle where—after two years—I was able to grow outward and weave other topics and people, like my husband Michael, into the space. Bottom line: If you want a big brand, you have to find your niche first.”

在her perfect day in Los Angeles.“I’d go to theBeverly Hills Hotelfor brunch. It’s so iconic, and I’m very much into retirement home vibes, so I love the energy there. Then, I’d work out at the beach withKim Kelly, my trainer. Her energy is always on. Then, I’d probably wind down the afternoon with some rosé and a good book. Right now, I’m readingPerennial Sellerby Ryan Holiday, and it’s so good.”

在her favorite trick for looking photogenic in pics.“It’s all about good, natural light. I literally rented my house because of good light. Also, know your angles. Someone once said to me: ‘You always take selfies in the same place.’ I said, ‘It’s because I’m going for the best angle.’ Also, get apps like FaceTune and Dark Room and VSCO Cam. I’m all about removing the yellows from photos in Dark Room.”

在how she fits in fitness on the busiest days.“It’s in my calendar. That’s it. I had six million emails yesterday and no time to workout, so I took my phone downstairs and walked on the treadmill and returned all my emails. During that time, I clocked 5,000 steps. You just have to make the time.”

在what it’s like to work with her husband.“It’s definitely a work in progress, and it’s not seamless every second. We’re both super Type-A, which is hard. But he was instrumental to the actual launch of my blog. I was talking about it daily for a year and a half, and eventually he was like, ‘Just launch it! I don’t want to hear about it anymore!’ He pushed me off the ledge. From there, he’s been a consultant. He has his own business, but is available for me to run things by him, which is amazing. Recently, we launched apodcasttogether, and people have fallen in love with him separately, which has brought a whole new side to the brand.”

在something no one knows about her.“I’m a horrible employee. In my first job, I was late every single day for six years. If you told me right now that I had to go work under someone, I have a physical, visceral reaction. My true calling is to be my own boss.”